Bellissima Bridal Shoes had a problem with their page: a massive bounce rate. No matter how much ad traffic they routed to the site, over half of their potential customers would click away as soon as the store loaded. We decided to test a new landing page design to provide a clear CTA and seamless experience for visitors.
Bellissima had a bounce rate of 56.80%
E-Commerce: Site Optimization
Brought bounce rate down to just 2.13%