Dailey & Vincent

Background

Dailey & Vincent, an American bluegrass duo, partnered with Gyrosity to grow social following, create strategic and on-brand content, increase awareness and sales for the new album ‘Patriots & Poets,’ as well as increase video views on the official music video for ‘Unsung Heroes.’

Problems

1. Needing strategic plan for album release to maximize awareness, sales, and streams.
2. Wanting to increase follower count and engagement rate for social proof.
3. Create graphics and video content for digital campaigns, social posting, e-mail campaigns, and website maintenance.
4. Missing opportunity to track and retarget site visitors as well as those engaged with official D&V social media profiles.

Services

1. Audited social media profiles according to current best practices.
2. Polished the existing website to increase ease of use and performance in Google search results.
3. Launched and managed digital advertisements with various objectives such as album sales and streaming counts, tour marketing, social proof, and overall awareness to maximize goals.
4. Created content as needed for digital advertisements, e-mail campaigns, and website graphics.

Results

Successfully drove relevant traffic to album retailers and streamers.
Created shareable content for socials to promote new album, video premiere, and tour dates.
Increased social followings, engagement, and video views across multiple platforms.

  • Facebook: Growth of over 15.7K likes, a 25% increase from campaign start
  • Instagram: Growth of over 4.7K followers, a 152% increase from campaign start
  • Twitter: Growth of 9.6K followers, a 95% increase from campaign start
  • YouTube: Over 400 new subscribers, a 38% increase from campaign start with an increase of over 441K video views overall.
  • Client: Dailey & Vincent
  • Date: March 2017
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