Food Explorer

Background

Food Explorer teamed up with Gyrosity to launch a brief awareness campaign to drive viewers to tune in to the show’s premiere featuring Allan Karl on the Cooking Channel. Gyrosity’s goal was to create content to encourage shares and engagement online, heavily feature the premiere date, time, and channel, as well as launch digital campaigns boosting this content to maximize reach and frequency of relevant Facebook and YouTube users.

This campaign was launched, Friday, March 9, 2018 and ended in time for the show’s premiere on Tuesday, March 13, 2018.

Problems

1. Awareness of the Food Explorer Pilot episode

Services

1. Launched and managed digital advertisements through the brand’s Page and third-party accounts over a 4-day campaign to increase awareness and credibility of the Food Explorer pilot episode.

2. Tailored video content to maximize recall with call-to-action banners keeping the premiere’s air time prominent and rememberable.

3. Created and shared trackable links with Learn More call-to-action buttons and posted comments on relevant ads and posts to drive up engagement and reach.

Results

Created shareable content for Facebook and Google Ads campaigns.
Increased engagement, and video views across multiple platforms during a 4-day span.

  • 215,297 impressions
  • 60.05% average video view rate on YouTube
  • 35% average video view rate on Facebook
  • 69,687 direct video views across both platforms
  • Client: Food Explorer
  • Date: March 2018
Learn More About Food Explorer